Helping Irish B2B Companies Build In-House Marketing Capability
The strongest digital marketing functions are built inside the business, not outsourced indefinitely. That’s the principle Quintify was founded on, and it continues to shape how I work with every client today.
Many of the businesses I work with reach a point where marketing has outgrown the founder or a small internal team. They don’t need someone to take over their marketing. They need an experienced partner who can bring structure, direction and clarity, while helping their team develop the capability to manage marketing successfully from within the business.
I’ve spent 15 years working in B2B marketing, including four years as Digital Marketing Director at a B2B technology group, where I built the in-house digital marketing function from scratch and led the company’s entry into the US market. I founded Quintify in 2017 and have spent the years since working with Irish B2B exporters.
I work closely with Enterprise Ireland clients, helping them to develop their international business growth by implementing effective digital marketing strategies. Most are B2B technology and SaaS businesses with between 20 and 100 employees. You can read what they say about working with me on the Client Work page.
Each engagement is shaped around the business, but the objective never changes: to build the strategy, systems and ways of working that remain part of your business long after we’ve finished working together. The goal is not to create long-term dependence on an external consultant. It’s to help your team take ownership of digital marketing with the confidence, structure and processes needed to support long-term international growth.
The right starting point depends on where your business is today. The Digital Marketing Assessment is a short, focused review of your current digital marketing. It provides an honest picture of where you stand today, together with clear, practical recommendations for improvement.
For businesses ready to go further, the Build Digital Marketing Capability is a structured engagement that builds an in-house digital marketing function alongside your team. Every phase is designed to strengthen your internal capability, with your team owning the strategy, processes and outputs as the engagement progresses.
If you’d like to discuss how this approach could work for your business, get in touch.
